Creambell sets up Biggest Dairy in Eastern India : Plans to launch a slew of milk based products

• Plans to launch a slew of milk based products
• Will cater to 20000 cr milk market in East India
• Plant to cater to over 15 cities in neighboring areas.

Creambell sets up Biggest Dairy in Eastern India : Plans to launch a slew of milk based products

 

Dhanbad, Jharkhand | November | 08, 2017 ::
Having delighted the taste buds of consumers with its scrumptious range of innovative ice creams since 2003, Cream Bell Ice creamsfrom Devyani Food Industries, a group company of RJ International has forayed into Dairy sector setting up its state-of-the-art Milk plant in Asansol. This comes in the wake of company’s concerted efforts to cater to high quality, tasty and nutritious milk and its innovative dairy products to its consumers in Eastern India. This was disclosed at a Press conference today.
Speaking on the occasion, Sanjay Sinha, Sr VP Sales, Devyani Food Industries Ltd. remarked, “Since inception, we have striven to delight our consumers with products that are high on quality, tasty and nutritious. Our mouth watering ice creams range have already been a huge hit among consumers across India.Traditionally, milk has been considered a complete food. Offering a rich source of calcium, a mineral essential for healthy bones and teeth. Owing to health and lifestyle disorders which are on the rise, consumption of milk is important to keep healthy and active. Offering good quality of milk has always been a challenge in Eastern market.”

“The rationale of setting up the First Milk plant is to cater to Eastern market better. To this end, we have set up our state-of-the-art facilities in Mouza, Dharma Village, Ethora near Asansol to manufacture milk and dairy products. Spread across a sprawlling area of 20 acres, the plant is fully automated and products that are being manufactured hygienically with no human touch.

We have invested approx. Rs 150 crore in this ultra-modern plant and intend to do backward integration, he also added.”Our modern plant is equipped with state-of-the-art machines from Swedan (Tetrapak), Gram (Denmark), John Bean Technology (USA), Catta 27 (Italy) and Vojta (Czech Republic. Importantly, the plant’s ultra modern aseptic UHT processing and packaging plants have been specifically designed in Denmark.”
Elaborating on the product range that will be roll out from the plant, Mr Sinha said, “We plan to retail our products around Asansol, Dhanbad and other 15 satellite towns. Our immediate product range that will be made available would be a range of three kinds of Milk(Toned, Double toned and Standardised) and Plain Curd. Subsequently, from early December, we intend rolling out a vast range of value added delicious products such as Paneer, a range of traditional Bengali MishtiDoi in lipsmackingflavours (Caramel, Rabdi and Mango), delicious Mango Lassi including Tropical, Strawberry and Blueberry flavored Dahi which will become our key business focus.”

About Devyani Food Industries
Devyani International Limited, an associate company of RJ Corp –the largest bottler for Pepsico with business interests in FMCG, Education, Real Estate is the fastest growing, customer centric, profitable player in the Indian retail F&B sector. Besides a pan India presence, the company has operations in Nepal and Nigeria. Devyani International currently has a visibility of over 500+ outlets with largest franchisee for Pizza Hut, KFC AND Costa Coffee in India of Pizza Hut, KFC, Costa, Vaango and many other brands.
With an aggressive growth strategy in place, Devyani International Limited is irrevocably committed to being a people centric, customer focused and process driven operations, striving for excellence with a fastest turnaround.

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