Ranchi, Jharkhand | August | 25, 2018 :: The 25th of August, 2018 has been registered in the history books of Xavier Institute of Social Service, Ranchi as one of the prominent days, as it embarked the beginning of MARKBUZZ-The official Marketing Club of XISS- an initiative by the Marketing Department at XISS. The tittle sponsors of the event were BHARAT SALES, Kadru, Restaurant STREAT, near Dangratoli chowk and Mouriye Infrastructure. Although the day was basically to launch the club for the first time but the organizers took it to a whole new level. With the motive of improving the status of brand XISS and establishing a strong market reputation for XISS within the academic and professional circles, the organizing team came up with an idea to do something different. Hence, the day constituted of two events MARKET KING and MARKET CONNECT.
Among all the top notches and big shorts of the business world invited, CA Ranjeet Garodia, President-Jharkhand Chamber of Commerce, was the Chief Guest. Father Director Alex Ekka SJ, HOD and former HOD of the Marketing Department, XISS along with the other dignitaries including Mr. Gautam Borah-Vice President Customer Operations at Vodafone and Mr. Awadh Poddar, Owner- Premsons Motor group enlightened the lamps for the occasion. The other prominent guests panel included the successful entrepreneurs of Ranchi which included, Mr. Abhinav Shah- Founder OSAM Dairy, Mr. Piyush More-Owner- Panchratna Promoters, the top real estate and construction company in town, Mr. Ankit Jain, Regional Director of Business Network International, Mr. Nitesh Garodia, Owner of Blue Tree aroma, an aroma solutions company.
After the light enlightenment of the lamps ceremony, CA Ranjeet Garodia addressed the crowd and showered his knowledge about online marketing challenges faced by the offline marketeers and how with the advancement of technology things can be changed for the small business setups, after the Chief Guests wonderful address it was Mr. Gautam Borah who shared his priceless thoughts for success by giving 3 success mantras Focus, Perseverance and to figtht to be on the top as no one remembers who came second, Mr. Awadh Poddar said spoke about marketing and entrepreneurship and how he is trying to bring a change in collaboration with Maruti Suzuki in understanding the customer perception and behavior using advance data analysis and sampling. Also he said that nowadays videos and smartphones are the best medium to connect with the audiences and target customers.
After this the speakers were falicitated by the HOD and former HOD of the Marketing Department.
This was followed by a Question and Answer session and the dignitaries were asked various questions related to GST and its effects, how to compete with online business etc.
The MARKETING CONNECT invent was about building a bridge between the current industry practices and the theories taught in classes, it has an interacting session were the entrepreneurs after sharing their ideologies, viewpoints and success mantras had an interactive session between them and the student audience
Mr. Abhinav Shah spoke about the inception of OSAM and how he went through all the hurdles and created a brand repo, awareness and then acceptance for his startup OSAM Dairy which is now a household name, then was Mr. Piyush More shared his version of success and inspired the young mind through his words “Work in silence and let your works make the noise”, Mr Ritesh Garodia put the lights on how being spiritual can help you in achieving your dreams and Mr. Ankit Jain said there should be three things in your life “Pagalpan, Ignorance and Junoon”
This was again followed by a Question and Answer round which was very interesting for all the members present in the event. And then they too were falicitated by the Chief Guest and panel members.
Other event of the day which was happening simultaneously was MARKET KING, where different colleges including XISS, Ranchi, BIT-Lalpur, St. Xaviers College, Ranchi etc. competed against each other in business. The setup their respective stalls and sold items like Anonymous Rose flower, Kullad Chai, Dhokla, Games, Fast Foods etc. While the teams were busy doing their business the senior marketing students performed a flash mob in the venue. Team SWAD including Kushal, Rashmi, Rangani and Shreya from St. Xavier’s College, Ranchi won the first prize of Rs 10000/- and team Just Chill of St. Xavier’s College, Ranchi won the second prize with a cash reward of Rs 5000/-. The stall of the event went to stall no.5 of the RM department at XISS.
The event was a huge success and the day ended with the rain dance by all the oragnisers and participants, done after the climate change suddenly.