Lens Eye - News Portal - 'World Kabaddi League' announces 'Li Ning' Company as ‘Apparel Partner’ for upcoming international Kabaddi League
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‘World Kabaddi League’ announces ‘Li Ning’ Company as ‘Apparel Partner’ for upcoming International Kabaddi League

Lens Eye - News Portal - 'World Kabaddi League' announces 'Li Ning' Company as ‘Apparel Partner’ for upcoming international Kabaddi LeagueNew Delhi, 21 July 2014 :: World Kabaddi League announced its partnership with Li Ning Company, renowned sports brands, as the official apparel partner for its opening edition. The Li Ning Company has been a leader in sports apparel and equipment globally. It will provide a wide range of clothing for the games related personnel, including the team kits.

World Kabaddi League is slated to kickstart on August 9. With 94 matches and matches scheduled across 3 continents in UK, US, Canada, Dubai and India; the WKL will follow F1 format. WKL will present the sport to its fans in a completely new avatar by adding more action-oriented elements. The maiden Indian contact sport which has committed fan following across the globe will soon be pegged amongst the most followed game amongst enthusiasts. WKL will be played in Circle style which is the most popular Kabaddi format followed across 26 countries globally.

In the international arena, Li Ning Company has been a strategic partner of NBA, ATP and other top international event organizers and institutions offering its equipment and services to several eminent athletes like Shaquille O’Neal, Ivan Ljubičić, Jose Calderon, Asafa Powell, Yelena Isinbayeva, Andreas Thorkildsen, Marin Cilic, Ivo Karlovicto name a few.

Speaking on the association, Mr Raman Rajeha, CEO, World Kabaddi League said, “It’s a matter of pride for World Kabaddi League to announce Li Ning Company as the official Apparel Partner for league. They are known for their professional approach & expertise in making apparel and sportsequipment as per international standards. We believe Li Ning will join our efforts and share the vision of delivering best game in World Kabaddi League. We hope this will be long and fruitful partnership.”

Speaking on the association, Ram Malhotra (Business Head LI-NING India) said, “World Kabaddi League provides athletes, from across the globe, with a unique and professional platform to showcase their talent and sportsmanship and to promote Kabaddi on an international scale. This is something that resonates with Li Ning because as a brand, we are continuously seeking to establish strong relationships with world – class athletes across all sports and to support initiatives aimed at popularizing various sports. We are excited to be a part of an initiative that brings together Kabaddi champions and enthusiasts alike, on a global scale, to share and revel in their passion for Kabaddi.”

WKL aims to become the go-to brand when it comes to sports entertainment or delivering value to its partners and sponsors. WKL as a brand embodies strength, power, agility, tactic, entertainment, masculinity and aggression. It is taking an indigenous Indian sport to the world and redefining it for the Indian audience.

It gives Kabaddi a ‘gladiatorial’ persona and adds loads of spunk and aura. We need to vie for a niche currently occupied by well-established sports like soccer and cricket. Our visual identity, tone and texture is global and aspirational.

 About World Kabaddi League:

World Kabaddi League is a society registered with the registrar of firms & societies having its registered office at Chandigarh & Corporate office at Gurgaon. The aim of the organization is to build a dynamic and sustainable global sports league that grows circle style Kabaddi as a Professional sport and engages fans and business associates with world class sports entertainment, better value and best experience and service.

The organization is committed towards driving mileage for a holistic ecosystem where fans transcend nationalities and actively participate amongst themselves, their teams and the league partners, thus becoming a truly global audience. The society respects the rich tradition of Kabaddi and simultaneously would focus on making the sport contemporary. WKL has generated immense excitement amongst a cross section of investors including repertoires from popular cultures, Corporate India, Private Equity investors, & NRI’s.

The world league will take the sport to state of the art venues and provide our guests with better entertainment in a clean, secure and comfortable environment. For more information, please visit http://www.worldkabaddileague.net/.

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About Li Ning Company:

Li Ning Company is a sporting goods enterprise established in 1990 by Mr. Li Ning, the widely known “Prince of Gymnastics” in China. After 20 years of exploration, Li Ning Company has gradually become a well-known leading sports brand that represents China around the world. Ever since its early years, Li Ning Company has been taking the lead in establishing nationwide franchises, sponsoring Chinese sports delegations in games both at home and abroad, adopting the ERP system in China and getting listed on the Hong Kong Stock Exchange in June, 2004, while having witnessed and made its contribution in the development and thriving of national enterprises in China.

 In the international arena, Li Ning Company has been a strategic partner of NBA, ATP and other top international event organizers and institutions offering its equipment and services to several eminent athletes like Shaquille O’Neal, Ivan Ljubičić, Jose Calderon, Asafa Powell, Yelena Isinbayeva, Andreas Thorkildsen, Marin Cilic, Ivo Karlovicto name a few.

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